Our Hallmark Event: Pin-A-Sister Sunday™/Domingo de Examínate Comadre™

Pin-A-Sister Sunday™/Domingo de Examínate Comadre™ is the campaign’s hallmark event, which is typically held on or around Mother’s Day each year. However, interested organizations can host an event anytime of the year. On this special day, faith-based and community partners take a moment to do three simple things: 

  • Recognize breast cancer survivors
  • Talk about the importance of early detection
  • Conduct a pink ribbon pinning ceremony to engage women in taking control of their health